When you’re constructing an email to send, it’s usually better to personalize the content for the recipient, as that makes your mailing more engaging and more likely to elicit the action you want the subscriber to take. Whether it’s a one-off broadcast, a message from a funnel or workflow, or a transactional update, personalization is the key to taking your email marketing programs to the next level.

In more basic usage, FeedBlitz allows email content to be changed using:

• Custom field substitution e.g. <$Name$> to enter the subscriber’s name into your content.
• Conditional content via <$if$> …. <$else$> … <$endif$> shortcode tags.
• Powerful text, numeric, JSON, date and time processing via the <$eval$> shortcode.

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Taking customization to the next level, FeedBlitz’s advanced templating capabilities allow you and your email developers to do much more than basic text substitution from custom fields stored in the FeedBlitz database. You can:

• Integrate with diverse data sources, including CRM data warehouses, third party data sources, and custom subscriber intelligence solutions via our connected content template tags.
• Use a suite of advanced per-subscriber variables for PII-sensitive links and tracking.
• Make use of extensive text and mathematical functions to manipulate your message before it’s sent.